Parker Dance Academy - Hip hop program

Parker Dance Academy hired me to create a promotional video for their Hip Hop program. Over several years, these annual promos helped grow the program from just 7 students to over 120 — with a waitlist.

This commercial became the studio’s primary marketing tool for social media, website placement, and seasonal enrollment campaigns.

ROLE: Cinematographer, Editor, Creative Director

CLIENT: Parker Dance Academy

LOCATION: Parker, Colorado

YEAR: 2021

    • Capture the structure and culture of Troy’s teaching method

    • Highlight the fun, discipline, and results of the program

    • Show the progression across four age‑based classes

    • Communicate the program’s unique blend of history, training, and creativity

    • Create a promo that drives enrollment and builds long‑term brand identity

  • Troy’s Hip Hop program wasn’t just a dance class — it was a structured training system built around culture, discipline, and fun. He taught four different age groups, and each class followed the same intentional flow: Hip Hop history, warm‑up, the Gauntlet, choreography, and freestyle.

    My creative approach was to capture the full arc of that experience — not just the dancing, but the method behind it. Key elements I focused on:

    The structure of Troy’s teaching — showing how each part of class builds skills

    • Hip Hop history moments — students learning where the movement comes from

    • Warm‑ups and conditioning — the discipline and athleticism behind the program. Foundations, grooves, drills, and technique development

    • The Gauntlet — flips, headstands, obstacle challenges, and confidence‑building

    • Choreography — students applying what they learned in a fun, high‑energy way

    • Freestyle sessions — individuality, expression, and culture

    • Teacher–student interactions — Troy’s coaching, encouragement, and leadership

    • Student interviews — capturing their voices, excitement, and personal growth

    The goal was to create a promo that didn’t just show dancing — it showed the program’s culture, structure, and results. A visual story that made parents, students, and the community feel the impact of Troy’s teaching.

  • Pre-Production

    • Concept development based on Troy’s class structure

    • Shot list built around the 5‑part class flow

    • Planning coverage for four age groups

    • Interview prompts for students

    • Music selection to match the program’s energy

    Production

    • 1‑camera setup on a gimbal for dynamic movement coverage

    • Warm‑up + conditioning sequences, foundations drills + technique moments

    • Full Gauntlet coverage (flips, headstands, obstacles)

    • Choreography takes with multiple angles

    • Freestyle circles + individual expression

    • Teacher–student interactions

    • On‑site student interviews

    Post-Production

    • Rhythm‑based editing to match class energy

    • Story‑driven sequencing to show structure → fun → results

    • Color grading for a clean, modern studio look

    • Music integration

    • Program grew from 7 students to 120+

    • Enrollment waitlist created

    • Promo used for multiple seasons

    • Increased social engagement for the studio

    • Strengthened the studio’s brand identity

    • Helped position PDA as a leader in youth Hip Hop training

  • 1 full promo video for website and all social media platforms

LET’S WORK